Changing behavior, though, doesn’t come without challenges.
“It’s difficult to get people to change,” says Dennis Ahlborg. “If you’re used to taking your car into the city center it can be difficult to break the habit. But as people realize that there are easier and less stressful ways to commute they will start looking for other ways to travel. With our app you can see which parking spaces on the edge of the city are available, as well as when the next bus leaves or where to hop on a bike, and how long it will take to reach your destination.”
Göteborgs Parkering started their digital platform in 2014 and is working on cooperations with other companies to present complete solutions.
“Everyone is one a different schedule and possibly working with different solutions,” explains Dennis Ahlborg. “So, we have to pull the different players together. A good example of this would be Västtrafik, the public transport company for the Gothenburg region. We demonstrated to them that this is the optimal solution and were able to combine the different elements.”
Tele2 IoT brought connectivity to Göteborgs Parkering’s solution in 2015 after a public tenure. Maria Stenström says Tele2 IoT was chosen because it has the communication and connectivity they needed.