When we talk about IoT we often talk about the power of data-driven decision-making. MeltSpot, the innovative Swedish tech company, has built one of the most powerful tools available for real-world data analytics, which can bring your decision making to a whole new level. How do they do this? By installing sensors that track visitor flow and turning the gathered data collected into actionable insights. These sensors are installed in places like shopping malls, concert halls, airports or around smart cities at every crosswalk and entryway – basically anywhere people are moving. The sensors are a ‘mobile nest’ in miniature format, but instead of communicating, MeltSpot sensors ‘listen’ on the same frequencies phones transmit data over, allowing MeltSpot to count and track devices and create aggregated statistics based on movement and visitor flow, all while being fully compliant with European Union GDPR regulations. This includes KPIs such as the number of people, but also how long they stay in a particular spot and how often the average visitor is recurring. And this information can be invaluable to all kinds of stakeholders.
To put it another way, the MeltSpot platform and solution gives customers hard data on visitor flow and that hard data helps businesses plan for a host of things, including infrastructural activities and changes, as well as future investments and measuring the impact of solutions – and all this leads to better outcomes and better customer satisfaction, while the privacy of individuals is also safeguarded.
“A smart city might use our sensors to plan roadworks or to understand that certain areas of a park are not properly lit because they can ‘see’ that people take a detour during the evenings,” explains Alexander Bucur, CEO MeltSpot. “A shopping mall might be interested in which stores pull in the most customers and at what time, which will help them when planning for the next tenant or setting the rent. All of it is data-driven decision making, and by that, I mean it helps with planning both immediate decisions and long-term ones. This will become increasingly important to cities that need of critical data that will allow them to continuously improve the environment and experiences for their visitors and residents . This kind of data will also greatly assist in urban planning, helping cities cope with increased populations and plan better for the future.”
The MeltSpot solution gives real facts backed by hard data – and with those real facts you can better plan for your infrastructural activities and changes, as well as future investments. You can also use the same tools to measure the impact after you’ve implemented your solution, making adjustments based again on data and leading to better outcomes and for businesses, increased conversation rates.