In just one year, Trackson has become the fastest growing fleet management solution in Sweden. The company founders have a background in telecommunications and began their journey selling classic B2B solutions from Tele2 B2B (Tele2 Företag). When Trackson developed its tracking solution, it turned to Tele2 IoT for their IoT-based solutions.
Simplicity is the key word when it comes to Trackson’s vehicle tracking solution – and there’s a good reason why. In Sweden, the tax authorities recommend that you log every trip taken by a company-owned vehicle. You can do it manually or you can digitalize the process, making it smooth and easy to not just comply with regulations, but to also understand more about your company cars and other vehicles. Their ambition is to give companies the simplest, easiest way to track their vehicles and stay on top of regulations.
“It takes just one minute to install our tracking device,” says Johan Bergström, CEO Trackson. “You simply put the device in your company vehicle, and it will log and generate reports on every trip, including things like car ID, stops and starts, driver behavior, route taken, fuel consumption, and whether it was a private trip or a work-related one. We keep it simple and easy to use for our customers, which lets them focus on their business without worrying about being in compliance with regulations.”
Trackson’s phenomenal growth from fledgling startup to fastest growing fleet management company in the country the result of several key things: firstly, they identified a market segment that wasn’t being served by some of the bigger fleet management players. While Trackson has customers with hundreds of vehicles in their fleet, their initial focus has been on customers with between five and twenty vehicles, where they saw a gap in the market.
“These companies often need the most straightforward version of things, without a lot of extra features that nine times of ten are not necessary or used by the majority of customers,” explains Johan Bergström. “These smaller companies with maybe fifteen or twenty employees just want something that is easy to use and that covers their needs – but also something that can grow with them and give them the focused support they require. We’ve ticked those boxes. We also saw that technically speaking there wasn’t a very good product out there on the market and we knew we could develop a better one.”