US-based Trackimo is in the business of IoT, with the focus on GPS trackers and offering plug-and-play tracking solutions to both consumers and enterprises market. In fact, for the last two years, the company has been successfully leading the Amazon charts with its GPS Tracker brand, Tracki. And it was five years ago, they began working with Tele2 IoT in the global markets, where roaming is crucial.
Asset tracking remains one of the fastest-growing segments of IoT, with experts predicting there will be close to 4 billion assets being tracked globally by 2023. Trackimo was founded eight years ago by telecom experts. While they initially aimed their products at the consumer market, Trackimo began offering heavy duty industrial solutions to the B2B market in 2020 – these are heavy duty, rugged trackers with a battery life of up to one year, measuring everything from temperature to humidity. Globally, the company does not sell directly to consumers, other than through Amazon. Instead, they work with dealers and partners, who furnish the solution to enterprise customers and commercial customers.
Of course, there are a lot of tracking solutions on the market, though, so what makes Trackimo’s offer stand out?
“First, we have trackers that actually work reliably, unlike maybe 95% of the trackers on the market,” Shai Bar-Lavi, Trackimo’s founder and CEO. “We show proper location, and we provide adequate battery life. Most of our trackers now come with 3G with a fallback to 2G, which allows us to cover the majority of markets. We are also now launching 4G versions and of course we’re looking at 5G – so we’re keeping on top of the technology.
“Additionally, most of our products and devices come from requests from real customers and from real use cases. We don’t just dream something up and hope the market likes it – we develop our products and devices based on the real needs of the market and tie this into the user experience.”