Charging anxiety is something we can all relate to. In fact, according to multiple surveys, 9 out of ten of us experience ‘low battery anxiety’ when it comes to our phones. And the research around this topic reveals some interesting behaviors around charging anxiety: on average, people own three or more smartphone charging cables, they will secretly borrow someone else’s charger, they will order something in a bar or restaurant just to use a power outlet, one in three will skip the gym if it means they would have to forego charging their phone, and nearly half of us have gotten into an argument with a significant other as a result of unanswered calls or texts due to a dead smartphone. So, is there a solution that can get our romantic lives back on track while also making sure we hit the gym a few times a week? There is indeed and its name is Brick, the fast-growing Swedish startup that makes sure you can charge your phone no matter where you are – and you can do it on the go.
Back in 2019, Brick CEO Emil Esselin came home from a night out with his girlfriend and couldn’t open his front door because his phone was out of power and that meant he wasn’t able to access his digital home lock.
“I’ve always been a tech kind of guy, but when I couldn’t get into my own home because my phone was dead it sparked the fundamental idea behind Brick: you should always be enabled by technology, not disabled,” says Emil Esselin. “But ownership is not the solution to the problem – it’s about tapping into the shared economy, which is what we are doing with Brick.