“We collect as little data as possible,” says Emil Esselin. “For instance, we don’t have GPS in the power banks, so the data we get is more around usage – how much each station is being used. We have different setups in different countries and have built a whole infrastructure and platform for our franchisees so that they can see usage and other parameters that allow them to run Brick in their countries.
“This is why Tele2 IoT is such a great partner. We have so much support when it comes to international expansion. We want to build a one-stop solution for bringing these shared services to different markets and having a reliable IoT partner is one of the major components,” says Emil Esselin. “We’re a startup and there are components where we lack the right competence and IoT is an area where we are learning a lot. Having that support from Tele2 IoT is crucial to our solution and our future.”
One example of the Tele2 IoT team acting as critical support is when Brick was testing in Canada.
“We sent stations to Canada – samples – and we realized they are using a different bandwidth than we are in Europe,” explains Emil Esselin. “Our station’s GSM module is designed for the EU, so some of the samples aren’t working in Canada because they weren’t connecting on the same bandwidth. After consulting Tele2 IoT’s solution consultant, he recommended we go with a global GSM module, so we will now change the production. This is how we are benefiting from working with Tele2 IoT. When he came with that recommendation one of my problems just disappeared – it was great!”
Brick is building an infrastructure where people can start their own sharing services in their own markets. Emil Esselin says that they’ve chosen to centralise what can be centralised, and localised what should be localised. Business is local – but technology can be global. It’s easier to have people who know their local markets than for Brick to go in and try to find out how things work. The Brick team might not know where to make connections in just say Slovenia, but the local franchisee will.
“We’re currently running a pilot with the buses in Stockholm, but we wouldn’t have those connections in Brazil to make things happen in an easy way. Our franchisees know the local market in a way that we can’t, so it makes sense for us to take the franchise route.
“If people do this on their own, without the global infrastructure we’re building, they will have small resources, which means they will likely go for the cheapest things out there, which will never drive growth or sustainability in the same way,” says Emil Esselin. “We want to drive responsibility in this sector of the shared economy and that can only be done by a large player, which is what we’re aiming to become. With our large volumes we can be an agent of change, looking at how we can use recycled plastic in our stations and power banks, for example. The infrastructure we’re building enables people to become a part of this business – and with that power comes the ability to do something great.”
If you would like to learn more about how IoT can enable your business, please get in touch.