“Picadeli´s founders came from the retail industry and didn’t think there were enough healthy fast food alternatives on the market,” explains Jonas Landström, Business Development and IT at Picadeli. “So they came up with the concept that if you can choose unhealthy options, such as pick’n’mix candy, you can also pick and mix your own healthy salad. When they launched their first salad bar in a grocery store in western Sweden, it was an instant success, and by 2010 the concept was spreading across the country.”
In 2013 Picadeli took a big step into digitalization with the development of a connected salad bar, the Arctic Salad Bar, which revolutionised food safety systems by allowing them to keep track of every product digitally through connectivity, which is today provided with the help of Tele2 IoT. The company collects data about when produce is placed and how long it’s been sitting. The data is then provided to the store, and warnings are sent to both Picadeli and the store if a product is getting close to its end of shelf-life.
There is also a lot of time saving and optimizing functionality built into the connected platform: digital labels transmit information about products available in the salad bars, while, screens show inspirational as well as practical information, such as proteins, energy, carbs, etc. This helps the stores not only manage the products but also helps both Picadeli and the retailer make sure they have the right assortment for that particular store.