In a classic example of moving from products to services, Latvia’s CARGURU is changing how we share cars – and how we treat our cities. All with the help with Tele2 IoT connectivity.
Owning a car in the city can be costly and inefficient: finding a parking space, paying for insurance, tolls, gas, maintenance – it’s often a burden where the benefits do not outweigh the drawbacks. Enter Latvian startup CARGURU, which is taking the pain out of owning an urban car, by offering on-demand car rentals via an app.
“What we’ve done is change the concept of ‘owning’ a car,” says Vladimirs Reskajs, Founder of CARGURU. “Users simply download our app, sign up to CARGURU, then they’re ready to start scanning the map for available cars, which are located throughout the city. It’s that simple.”