“If you don’t have the tools to measure, you aren’t going to make it,” says Fredrik Durling. “You need to measure things in a proper way that is verifiable and parking spots are a great place to start. We can generate reports to validate improvements and where improvements are needed – basically we can give a report about nearly anything.”
Data can be shared with cities and towns to understand things like traffic flows, while for parking companies this data can help them optimize the number of handicap spaces or EV charging spaces. The data will give them the insights they need to know exactly how to best serve their customers and it can lead to more unsiloing of the smart city ecosystem.”
“We can also lead traffic in many parts of the city, so when you have your GPS on, we can tell you this parking lot is full, this one has available spaces. This helps ease traffic because you have less people driving around. It could also help governments understand how people are using their vehicles.
“Sensors can also be put in roundabouts and at tolls and other areas and learn what kinds of cars are coming in and out of the city and how much emissions are being released. We can build environmental zones that allow only certain types of cars can park in certain areas to reduce emissions – and while we can’t punish someone that has a big gas-guzzling vehicle, you can be rewarded for choosing a more environmentally friendly one.”
Security is always crucial when dealing with data. Customer credit card details are always stored in the app. All security is in the Drifter Box, so pictures and other information are only stored in there. The Drifter Box is updating regularly, and the company uses a VPN to transfer data. AI is handling everything on the spot and Drifter World doesn’t ‘see’ cars unless there is a complaint – then they go in and extract the necessary information.
In the Drifter World solution, an AI motor is connected to a picture sensor, which never streams – it just captures images and reads the flow of the parking spot. It never takes a picture of an individual; instead, it reads how many people, how many cars, here comes a delivery truck, a garbage truck – it learns from the many different sessions that actually occur at any particular parking spot, and it learns something new every day.
Why Tele2 IoT?
“We chose Tele2 IoT because some vendors didn’t look into us as a company and what we are trying to do – they didn’t care, they just wanted the sale,” says Fredrik Durling. “Then we started talking to Tele2 IoT and our salesman said, ‘We can do this together and we can do so much for each other – and if you grow, we grow.’ Also, Tele2 IoT is really into IoT and the possibilities it brings, so the company acts as a real partner. Tele2 IoT is the only one doing IoT for real. Other vendors have an IoT offering, but Tele2 IoT is driven and engaged in the IoT space.”
Drifter World has been live since October 2022 and currently operates in Sweden and Norway. With expansion into other countries in the roadmap, handling payments will mean adjusting to local conditions. In Sweden, transferring money digitally is usually done through the Swish app and in Norway it’s Vipps, while in the US, Venmo is a big player.
“In general, when we enter a new market well have all the usual big payment solutions, like Paypal, Apple Pay, and Google Pay, and then we add the local ones that are most used,” says Fredrik Durling. “When it comes to things like rental companies, we can run payments through them as well, so when you’re traveling you don’t need to worry about having the right app. Having a universal solution removes a lot of challenges.
“One of the biggest challenges we have is keeping up with demand, which is not a bad challenge to have, so in general we’re happy with how things are ramping up and the future.”
When it comes to expansion in general, the biggest challenge for Drifter World is that different countries have different ways of ticketing cars. In some countries it’s police who give parking tickets, in others it’s parking companies.
“When it’s the police it’s a bigger challenge to integrate, but once they realize that having the Drifter World solution frees up police resources to address more urgent and important matters, it becomes a very easy and obvious solution to embrace. I mean, do you want police checking that someone overstayed their time in a parking space or do you want them out catching criminals?
“Everyone today want a seamless digital experience – Drifter World is a strong solution that can help bring that together across the smart city ecosystem.”
Drifter World will be appearing at IoT Talks 2023 – Through the IoT Looking Glass on the 29th of November. You can register for the digital show here.