Blog November 18, 2019

We simply connect your world! 

In my last blog post I emphasised that the numbers tell us IoT has moved beyond the hype and is delivering value in various business contexts. Still, it is fairly clear that significant challenges remain in order for IoT to deliver on hopes and expectations. Numbers from several studies show that a majority of IoT deployments fail to some extent and many get stuck in pilot projects.  According to GSMA, most IoT deployments consist of less than 500 devices. There are a number of reasons for this disappointing development but through continuous analysis we are getting wiser and wiser about the causes and are addressing them – one by one!

Working closely with our partners and customers, we repeatedly reach the conclusion that these projects often lack strategic thought and priority. Through the years we have preached the need for strategic analysis of both vision and purpose, as well as overall value creation context when bringing IoT ideas to market. We have also advocated the need for an ecosystem view and partner support because few, if any, companies are capable of creating, launching, and operating end-to-end IoT solutions by themselves.

While we remain strong advocates of companies going through rigorous strategic analysis and working with partners, we also acknowledge that the latter can both relieve and add complexity.

Of course, IoT solutions are by themselves very often technically challenging and consist of an intricate blend of Operational Technology (OT) and Information Technology (IT), mechanics and electronics, the organic and the inorganic. By working with partners in an ecosystem chances are higher that you will find best-of-breed from companies that are experts in “their” part of the ecosystem.

But beyond technology lies human and commercial interactions. A skilled solutions integrator can alleviate the complexity by coordinating and minimising these to a manageable level. However, sheer physics and human behaviour have taught us that complexity and most likely time and money increase with the number of partners involved.

We believe this is a major cause for IoT still not taking off to the degree expected. As a supplier of one of the key components for any IoT solution we also acknowledge our responsibility and interest in increasing the likelihood and predictability of success. Thus, it is our task to facilitate the interaction between our contribution to IoT solutions and respective partners. Beyond the quality of our service and its reliability, we are focusing on reducing complexity.

Generally speaking, IoT connectivity is:

  • hard to buy
  • complex to implement
  • hard to manage
  • difficult to move from operator to operator, and
  • challenged by technology sunsets that differ from continent to continent.

For all these dimensions we have identified an opportunity for us to differentiate and challenge the market by making it easier to work with us than with the alternatives. We are increasing focus on our core IoT connectivity offering and retooling ourselves from people to products and processes with an ultimate goal of

  • shortening your time to market
  • increasing your quality of service
  • eliminating your operator lock-in, and
  • providing comfort in your long-term cellular technology choice.

That’s why we proudly state that we simply connect your world!

If you would like to learn more about Iot can help your business, please get in touch.