Tele2 IoT is based in Sweden, a country of ten million people, which we see as a strength. After all, Sweden is known for punching well above its weight in a lot of areas, including design, sports, and even pop music. We’re also known for our attention to detail, along with quality and easy user experience. Our strength as a Swedish company, with our Swedish values around transparency and logic, means that in just ten years we’ve gone from a small Nordic company to a top ten player in Europe when it comes to global cellular IoT connectivity.
The southern European market is the most mature IoT market in Europe, primarily because of the number of big groups operating there. They started their IoT journey a bit earlier, which allowed them to grab a big chunk of the market. Over the course of time, though, those operators haven’t had time to update themselves – and they carry the heavy burden of legacy.