Work in Product Development and leaving all customer interaction to sales? These days no one would ever suggest something like that, because everyone knows how important it is to have a customer focus throughout the company. However, in Product Development, there can be a number of ways of trying to understand the customer. Working with them to learn what they need – really going out and meeting them – might not be everyone’s chosen way but if my recent experiences at Tele2 IoT tell me anything, it’s that it should be!
Speaking with customers gives us a clearer picture of a number of things. It helps us understand that a company’s needs can change, depending on where they are on their customer journey – and where they are on their IoT journey. In other words, as a company grows and matures, it’s likely their IoT needs will mature as well, just like any other component that makes up a growing, successful business. Gaining a more intimate understanding of this in real terms helps us at Tele2 IoT develop better collaterals.