In Sweden, seventeen Strategic Innovation Programs are running. Through collaboration in areas that are strategically important for Sweden, conditions are created for sustainable solutions for global societal challenges and increased international competitiveness.
Drive Sweden is one of the programs and it drives the development towards sustainable mobility solutions for people and goods. The vision is very bold and ambitious: Sweden will take a leading role in creating the mobility system of the future for people and goods that is sustainable, safe, and accessible for all. To make this happen, cross-sectoral collaboration is crucial between business, society, and academia, and today, Drive Sweden is a well-established ecosystem with 150 partners and an additional large number of project partners who together contribute to reaching Drive Sweden’s vision and goals.
Every year Drive Sweden presents the outcome of their various initiatives, with three exciting projects presented during this year’s conference in September. The intiatives were all related to shared mobility, both public and private, which for me is extremely interesting, as connectivity and IoT technology can play a vital role being part of technical solutions.
Mobility as a Service – what is the status?
The first initiative presented was Lindholmen Integrated Mobility Arena (LIMA), a Mobility as a Service project for people who work at or in the vicinity of Lindholmen, Sweden. The aim is to simplify everyday travel, for both work and personal purposes, using one single app. So, what did the test users in the project think?
• to find & access more transport options easily
• increased flexibility
• simplified administration
• just have a relaxing drive in a nice car!
The current situation is that each mobility provider has its own app, often very good and fit for purpose, but having multiple apps adds administrative complexity for the user with personal accounts in multiple applications that need to stay updated. The challenge is to provide a combination of transport services of which some are regulated public transport services. In order to make this a commercial solution the following areas were identified as key:
• Access to public transport services is necessary (for example: currently there are limitations on who can sell these services and bundles, as prices are in many cases approved by regional boards)
• Support to find the most optimal solutions, e.g. a smart travel planner