In a world where we are continually faced with floods of information coming at us from all directions, it’s more important than ever to deliver messages that break through the noise and capture the attention of your audience. Gone are the days of the passive and static billboard on the highway or in a shopping mall – today, there is a fast-growing demand for digital displays that deliver high quality, high-resolution content everywhere from public spaces to restaurants to shops. The demand to be flexible in order to quickly pivot both your message and where that message is seen and heard mean cellular IoT connectivity is the right choice when it comes to connecting your digital signs
Not all that long ago a digital sign was simply a digital replacement for a static sign. The signs weren’t ‘smart’ and they didn’t really do much more than passively display information. These days, digital displays are both interactive and dynamic, and they are connected to other resources or devices to provide near instant access to relevant and often personalized information. This leads to streamlined communication, differentiation from competitors, and often an improved bottom line.
But as digital signage evolves, new needs are emerging, calling for even more agile and dynamic solutions. This is where IoT brings real value. Businesses need simple, integrated solutions that offer the flexibility and freedom to customize their content and narrative without the need to constantly update their systems or lay out a lot of money.
So, when it comes to connecting your digital signs, it’s simple: SIM-based cellular connectivity does away with the need for time consuming and complex on-site setups that you get with hardwired networks. By empowering digital displays with SIM cards, digital signs can be installed anywhere in the world where cellular networks exist – which means pretty much anywhere. You simply deploy your device, activate your SIM, and off you go, bringing your message to the audience you want, where you want.
